A Good Idea in the Unlikeliest of Places

Nancy Colasurdo
4 min readJul 15, 2020

A few years ago I was in Target with my friend Robin and I picked up an item of clothing to show her.

“Oh yeah,” she said. “Take it out of Target and it works.”

I nodded, a light bulb going off.

What she meant was, give it new context and see it in fresh light. To carry the idea further, mix it with the more upscale pieces in your wardrobe and it totally works.

I’m going to ask you to indulge me in similar thinking in considering a website recently introduced by the Trump administration, or more specifically, Ivanka Trump. It’s called Find Something New. The idea is to help people “find a new way forward.” The tagline is, “There’s more than one path to a new career.”

Are you still with me? At the very least, you’re probably still here because you think I’ve lost my mind and you can’t look away from the train wreck. This initiative has already been widely derided because of its source.

But, here’s the thing.

If you can pull this out of the Trump context, if you can ignore how tone-deaf this administration has been to uplifting anyone but those who support the President, if you can pretend this White House crew hasn’t been trying to further weaken the Affordable Care Act during a pandemic, if you can see your way past the complete and ongoing botching of said pandemic, there might be something here for you.

I know, I know. What sane person could overlook all those egregious facts? Or overlook how absurd it is to suggest people whose livelihoods have been yanked out from under them in the span of a few months could muster focus on a career change while educating their kids on laptops, trying to navigate unemployment, business loans, job listings, making three meals a day, and not screaming at the top of their lungs? Never mind that we’re getting this message from a member of the Trump clan that held up a can of beans in flagrant violation of federal ethics laws this week.

It’s all too much, right?

The optimistic life coach that lives inside of me wants to have a word, though. She went to FindSomethingNew.org with a boatload of skepticism and, I’m pretty sure, an eye roll.



Nancy Colasurdo

Activist Journalist, Opinion Writer, Author, Life Coach in Greater NYC area. Occasional guest columnist at NJ.com. Six-word bio: Zen chick with a Jersey edge.